So how the devil is everyone? Fine and dandy I hope. I thought it was about time for an update on what’s going on in the world of the ‘Trail over the summer and autumn.
So in brief…
Spook Cinema
Firstly,I’m still in a state of shock at how disappointing the ‘Tinker Tailor Soldier Spy’ movie was. More of that in a separate blog – once I’ve cooled down! Yes, time should heal etc etc, but it’s not done the trick yet! Spy cinema was however rescued by ‘The Debt’, starring Helen Mirren. A very classy effort indeed.
Tour News
Places on the Trail can now also be booked online at GetYourGuide for either the Classic ‘Trail on Sunday afternoons, or the naughty X-rated ‘Sexpionage’ tour (NOT for prudes or the easily embarrassed!) on Friday evenings.
Autumn continues to be a popular time for the public and private tours. Private and Corporate group tours are a major customer segment and is being aggressively targeted (or perhaps described as a much more diplomatic and informative take on the KGB’s term ‘active measures’!).
Examples include recent advertising and editorial coverage in the June/July edition of Group Travel Organiser magazine.
Press Tours
Helping out the lovely folk at the spy hotel of spy hotels here in London, the wonderful St. Ermin’s, there have been some lovely journalists from across the pond introduced to the ‘second oldest profession’ and of course the hotel’s links with it. I’m glad to report that all of them (so far!) have survived the ordeal of sex, violence, treachery, and betrayal dished up by Yours Truly.
When such journalists don’t necessarily have a fascination or previous knowledge of the intelligence world, it often comes as an even bigger shock to them when they hear what’s gone on. Which of course just encourages me even more, haha!
‘Dodgy Dossier’
The ‘Trail’s very own dossier (in full-on ‘Cold War’ style) full of key details and background information about the tours is now available for corporate clients, journalists, and travel trade professionals. If you’d like your own copy, get in touch.
Networking / LinkedIn
Various networking events have been attended to further spread the word on the street – and on cyberspace. LinkedIn is also increasingly used to further cement relations with key contacts, and there are some positive recommendations and referrals now highlighted. Jolly good.
During June and July it was also the home to a most interesting discussion on one of the tourism groups. It quickly escalated from ‘Lively discussion’ into full-on ‘trolling’, thread-hijacking and some pretty unprofessional behaviour on their part. Of course, one’s own behaviour was admirable – a textbook lesson actually in how to defend one’s own reputation and position, whilst refraining from outright slagging off of somebody else and
their business.
What made it even funnier/sad was that the protagonist wasn’t even a direct competitor! Anyway with reputation and business intact, and with the protagonist duly ejected from the group due to the behaviour exhibited, things returned to normal. Some people, eh ?!
But one thing was proven. Reputation is everything, and the ‘Trail’s credentials and reputation will be defended vigorously. Everytime.
It must be said, that at times it was bordering on hilarious. Surreal too, if truth be told. The protagonist was so far off the scale that I was actually ‘commended’ by another poster who told me that if the protagonist was a PR stunt cooked up by myself, then I was to be saluted! For sheer comedy value I may yet post more details about the whole story. After I’ve taken legal advice of course, hahaha!
LinkedIn is also home to the newly formed Military and Intelligence Tourism
Association. Set up to encourage military and spy-related attractions, museums, appropriate hotels etc, to network and share best practice and hopefully look at increasing category demand as a whole. It’s all rather new and exciting. Hopefully the first
get-together will be in the next few months.
Er…. Actually you know what, I think another post IS needed! Okay, that was the past: more snippets of current and future shenanigans will appear shortly!